奥卓斯「向上生长」展馆 - 正方良行
正方良行
奥卓斯「向上生长」展馆
奥卓斯「向上生长」展馆

这是展览上的品牌空间构建。通过品牌分析,提炼出“奢享自然”作为全新的品牌聚焦点。展馆设计灵感来源于企业总部里的“生命之树”,用“树枝”模块叠合成一棵棵向上成长的树,以此构成展馆的立面。产品展陈上选用“森”系列,强化自然的氛围感,让展馆浑然成一片立体化的“森林”。


This is the brand space construction in the exhibition. Through brand analysis, "enjoying nature in luxury" was extracted as the new brand focus point. The design of the pavilion was inspired by the "Tree of Life" in the corporate headquarters, and the pavilion's facade was formed by stacking "branch" modules to form an upward-growing tree. The "Mori" series was chosen for the product display to strengthen the sense of natural atmosphere and make the pavilion a three-dimensional "forest".

建筑&室内设计

正方良行设计

项目性质

展馆

设计面积

144㎡

项目造价

——

摄影师

欧阳云

完成时间

2024-12-09


                                                                                                                                                                                                           

































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